December 19 , 2020 Posted by admin
We all know that a logo is the most prominent portrayal of a brand or a business. That is because it is printed on all of the merchandise for the company, as well as an identifier on billboards or other media. So it would be understandably obvious that a business would want a logo that stands out from their competition in a positive way. A way to do that is to look for trends that seem as if they would last a long time, as well as provide a unique design for a logo that will attract a viewer’s attention.
Whether your business is just starting out or it is already established, having a strong visual presence and impression will be an important factor for continued growth. After all, how can you expect new customers if there is no way for a potential customer to know about your product or service unless they already know or have tried your services. Therefore, until the time that the customer becomes familiar with your product or service, it will be the visuals that present your brand which will be the driving force behind getting new users to come to your business.
A major part of that visual impact is based on the brand’s logo. They are essentially the identifying feature of any business or brand out there, and also usually the first thing someone sees about a company. Thus we can easily say that a logo is used to portray a business’s message.
A well designed logo that suits the brand it represents helps that brand stand out from the crowd of competition. Therefore, a visually striking logo is a necessity in many cases, so that it captures a potential customer’s attention enough to make them curious about researching the business sporting that logo.
A design for a logo that seems hasty or casual in the idea will never fulfill its intended purpose. The visual facets of the design such as the style of the art, the color pallet used, the font typeface used, the overall shape of the design and many more are the factors which help convey the message desired to the viewers. Different designers might approach the problem according to their preferred ideology and techniques, but choosing the right options for the factors given above, they will reach the right idea that will work wonders for the company image, whether they follow established rules and practices of the design world, or they take inspiration from current trends.
So now that we know what entails in designing a good logo, let us, without further ado, get on with learning the top trends for logo design in this year 2021.
1- Flexible Designs
Logos that can be modified somewhat to portray support for certain causes, are called flexible logos. They are highly in vogue nowadays, as they allow brands to signify their support for certain issues, or portray their participation or support for certain events, without drastically changing their logo, so that it becomes unrecognizable.
That also allows brands to use the logo in its different aspects for different sections or audience of the business. Research has proved that for brands catering to multiple sets of audiences, a one-for-all approach is not the ideal solution with a logo design. Personalization is very important today, especially if you cater to the younger and newer generations, who are all about inclusion and personal representation and identity.
Designers have long been working on creating logo designs that give the illusion of a three dimensional design when in fact they are two dimensional. The illusion of depth is considered one of the most popular ways using which you can make your logo stand out of from the crowd, without overly complicating your logo. An example of this can be the logo for Japanese car brands like Mazda and Nissan, whose old logos were designed to depict as if they had been milled from a block of steel, and looked like three-dimensional steel designs.
Choosing the right colors is very important when thinking up a visual design to perpetuate your brand message. That is because research shows that colors have a huge impact on our emotions, which affect how we perceive the things that we see.
That means, that choosing the right colors is as important as the design itself for the logo. It will help your brand logo deliver its message in the most efficient way possible, by using the colors you chose to elicit the emotions that you want your customer to have when they visit you or use your products and services.
Designs that are minimalist and simple are all the rage nowadays. The idea of incorporating simple designs that utilize empty space without losing the essence of its message is very important, and quite in demand nowadays. It can be very hard for designers to convey all that with a design that relies on simple, clean designs.
To counter that, designers have started utilizing abstract designs in their logos, which allow for deeper and more intricate designs in a smaller and cleaner logo, so that they can implement minimalism while still conveying the brand’s message to its fullest extent.
In today’s world of mobile devices, logos that respond to responsive design are all the rage. Many designers are now in favor of designing a digital logo that can be easily used across a variety of screen sizes and devices.
The reason behind it is quite simple – more and more people are relying on their smartphones and other devices to browse the internet, or shop online, and much more. So, you do not only need logo to look good for a desktop or laptop screen. It needs to still look good when shrunk down several sizes for a smartphone screen.
So, as smart devices are getting more and more common day by day, we can say that this is a practice for today, and it is a trend that will last a long time.
Trying to make your logo too complicated visually is not the preferred way to go. Simplicity is the name of the game nowadays, but you still need to make sure that the logo looks aesthetically pleasing and original. So despite not wanting to implement complicated techniques and designs into the logo, you might need to do something like this in order to stand out. The key is to use these complicated designs as less as possible when designing your logo. A large part of issues with minimalism occur when older brands try to revamp their looks to keep up with the modern world, yet would still like to give off that goodwill and brand presence that their old designs had garnered.
So if your brand is in a similar dilemma, you need to find the right balance between minimalism and old aesthetic, which will help you stand out in today’s market as progressive, while still benefitting from your previous goodwill.
So these are some of the top trends in the world of logo design in the year 2021. If you are a designer, this list clearly indicates that you need to be intimately familiar with the client’s business. Only then can you find what trends can be incorporated to design the logo to its best effect. If you are a brand owner, it is better to get your logo designed from a proven and successful logo designer, as even if it costs more, it will be beneficial in the long run. While logos designed by online logo generators or by amateur designers might be cheaper, skimping out on your brand’s foremost visual appeal might not be the right move for your business.
If you are looking for a reliable and innovative designer for your corporate logo, go to Logo Magicians and get their expert designers to design you a logo that will take your business presence to new heights.