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9 Tips for How Your Business Can Use Digital Animation
April 26 , 2023 Posted by admin
Are you in search of promoting your business in a very creative way? Or how can your business become more visible using traditional marketing or get an idea to add a shouty pop-up on the website? Don’t get upset, as we are here to guide you to decide to get a better approach. Apart from these marketing tactics, enter the world of digital animation to enhance your business visibility more innovatively.
You can use a better medium called animation to market your products or service to attract your audience in a unique method. It can make you feel emotional and help you remember a memorable tune. Especially for those who are tight on their budget to hire a production crew or film studio, animated content is an inexpensive choice to get some inspiring video content to your marketing strategy.
So are you all set to command animation for your business? Your video is eye-catching, conveys the message you want, and assists in targeting the desired audience to get the most out of it. So in this blog, logo Magicians, creator of the best digital animation videos and providing the top logo design services will share the nine essential tips to create a successful animated video.
1. Master the Art of Storytelling
In the world of superior animation technology, it is essential to deliver a fascinating story to engage your audience. Share a heartfelt, uplifting message while expressing your ideas and the brand’s history. Try to form an emotional bond with your audience and build trust rather than merely selling them a product. You won’t just create a positive atmosphere for your business; you’ll also leave a lasting impression.
Take an example of the 2016 advertising for Android, “Be Together, Not the Same,” of the value of storytelling. In this example, the advertised product (Android) is mentioned at the end of the commercial. Instead of promoting the goods, this company’s animation aims to establish everything it stands for. The message is crystal clear: Android values collaboration. They believe the world will be better when people come together, allowing users to perceive a signal of trust and create a solid emotional connection with them.
As a result, the brand becomes connected with the underlying themes of optimism and open-mindedness.
2. Aware of Your Target Audience
A strategy will be successful once your target market is clear. And the animation is no exception. Most businesses that use generic advertisement or marketing for a too broad audience are soon forgotten and likely to fail. Therefore, your foremost step is to make a concise target audience when you’re producing an animation. The target market segmentation is critical to analyses and comes to the final target market of your business.
Your target market is surrounded by age, preferences, and behavior, like what they like about the dong and the tune that appeals to them. When you become aware of such things, you can easily customize the elements in your digital animation to confirm they draw your audience’s attention.
The best way to reveal this in animation is when your address your audience promptly in your video. You can explain your audience’s mindset and situations via voiceover and then provide the solution to their needs.
3. Display The Impact You Are Creating That Seems Positive And Optimistic
Go through the blog we discussed in tip one, it is essential to create an emotional attachment with your audience when you use animation. Perform your best to touch people’s hearts to stand out. However, telling a story is significant, but you can make your story even more impressive and stunning if you can connect with your audience. Your animation business must be attached to people’s daily lives as much as possible. When you create this, display the favorable impact you want to make that relates to your performance to build a better world.
Take a great example of McVitie’s in “Sweeter Together” to know how you can do this. You can recognize the employee’s difficult situation is one that many people can relate to because loneliness, whether it be inside or outside of the office, is a known problem. It is simple to view yourself up there and feel forgotten. In this ad, you can see most of the time outlining this problem and setting the scene, which is done using animation.
You can see the angle choice and music used, which are essential in creating a full-impact animation and selecting the correct tone. The ad displays people’s daily life via a main character in a very positive way for branding. As you explore, the messaging can be extravagant or understated depending on the product or business. McVitie makes a statement that is based on everyday life sadness yet powerful.
4. Ensure The Animation Appears Excellent
For most businesses, this may appear obvious, but when you use animation for your product or branding, ensure its high-quality content seem perfect and impact people for a long time. Many businesses use market marketing tactics intending to receive a quick win. However, it will perform for a short period but eventually not serve in the long run and rapidly become old fashioned. So, target clients must connect your video quality with the good or service quality you provide.
If you’re interested in marketing more creatively, then contact Logo Magicians. We create the best digital animation along with native app development and logo design services. We are recognized for our digital marketing and logo design service all over the USA. So, creatively make your business more visible in the digital world by approaching us.
5. Get Your Rhythm and Timing Correct
You must have perfect timing and a rhythm that complements the action and the narrative you’re telling for the animation you create for your company. Ensure the movement of your animation video match the music you use. You can move fast animations to retain your audience, but only so quickly that it falls out of sync with the animation. Create the right balance accurately so that it becomes difficult for viewers to take their eye off the animated video.
“Gold” by American Express is a fantastic example of a well-balanced rhythm. The objects on the screen are constantly in motion due to the fast animations. But pauses are purposefully used and added where appropriate to make the plot easier to follow. The outcome is an engaging animation that appeals to you.
6. Don’t Refrain From Display Personality And Be Comic
When used effectively, humor can be the best strategy for building brand recognition and audience engagement. An obvious comic or joke will stick in your customer’s minds. Remember that using humor to your advantage is not limited to selling “funny” or witty products. The benefits of this extend to even more sophisticated and technological services. Your target audience will appreciate if you put a humorous perspective on a dull subject. It is good to know that you can also use humor in animation, apart from messaging.
7. Ensure Animation Is On Your Brand
When you produce animation for a product or service, there are certain things you can have, like increasing sales or communicating your values. Your main goal is to recognize your brand higher or perform brand recognition. You ensure to use your branding in all marketing materials you produce to promote your business. You can use animation to include your brand in every video aspect.
Intelligent branding strategies can rapidly support your message and promote the identity of your company. These strategies include brand colors, fonts, logos, and particular graphics.
8. Add Clever Soundbites
For an effective animation you need to fascinate the audience and move them away from their daily lives. Our goal is to captivate their attention. Although animation mainly relies on visual components, audio is as crucial. The two senses must work in harmony for an experience to be fully satisfying. In most animations, the setting is established with a complementary soundtrack, and any messages are stated aloud. Sound effects can work better in some situations to get the correct reaction.
Nespresso’s “on Ice” animation is a fantastic example of this: It uses sound and music brilliantly and effectively to convey its message. In the animation, the sound used activates other senses very well. When the drink pours make you thirsty, and the sound of the ice cubes clinking makes you want a nice, refreshing drink.
9. Keep It Simple
Lastly, make your video up to 1-2 minutes of length. Simple animations are frequently the best; avoid confusing your audience with complicated embellishments. Do your best for your product or service to be well explained and presented in an approachable way.
You will discover that your animation will be a rewarding and effective marketing tool for your company when you follow the above instructions.
Would you like to begin utilizing animation in your company? Visit our website to contact our digital animation, logo design and web design and development team immediately, or click here to learn more about our animation service.