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How to Give Your Brand a Unique Identity
December 3 , 2022 Posted by admin
Creating a message about your digital brand through your logo is an intriguing option. Amazon is a good example. The cheerful arrow stands for both the fact that the business offers everything from “A-Z” and the delight that consumers experience while shopping.
One restriction is that, although logos can accomplish this, they are not required to do so. In fact, most companies that struggle with logo decisions are simply asking for too much. Top logo design company designers agreed that most people care too much about logos (geeky design pun intended). According to Statista, the revenue of the “graphic design services” industry in the United States from 2012 to 2017, with forecasts through 2024.
Although a logo can be crucial, don’t forget that it’s not everything.
Your Logo Is Not Your Brand
This is a common confusion, logos are not brands. And your brand is not your logo. Your brand doesn’t matter. It’s your reputation. What individuals think about you when they hear your name, what they say about you to others, and how you feel about it? Your brand isn’t built from your logo, it’s built from thousands of customer touchpoints.
Your Personal Brand
A professional designer will advise a new company or organization that they need more than just a logo; they also need a strong brand identity.” A logo is part of an image, but not the whole. You are just an image of a larger visual system that includes color, typography, photography, visuals, layout, and more.
Indicator of Success
Your logo will not make or break your business. The Enron logo was good, but the company’s code of ethics was bad. The billion-dollar company Two Men and a Truck’s logo is a stick figure drawing made by the founder’s mother on a napkin. The world’s best logo cannot save a corrupt company, and the worst logo cannot keep an honest company in check.
Now that you know what your logo can and can’t do, let’s begin the design process.
How to Design a Logo
Two considerations should be made when creating a cheap logo design online:
- Strategy Is Design
Yes, you will eventually need to produce something visually appealing. But most of the work is strategic, especially in the beginning. Be prepared to think beyond drawing and making decisions.
- You Don’t Just Design Logo
Keep in mind that a logo is just one part of a larger visual system and all individual parts must work together.
You must take this step by step to complete it properly. Each designer’s process looks different, but it has five stages in the process described here.
The discovery phase is the “question” phase. Designers take this time to gather as much information and context as they can in order to thoroughly comprehend the client’s business or organization, its core principles, and its brand characteristics.
You can also ask preliminary logo and web design questions about your desired look and feel at this point. All requirements, unique requests, and potential use cases.
You will go through a time of self-discovery during this. Your objective is to have a thorough grasp of who your business or organization is, what it stands for, what it wants to accomplish, and how it intends to do it. Remember, you can do more than just design a logo. Create your brand identity.
Although “exploration” sounds more exciting, this is your research phase. Finally, we promise. The research phase is probably the most fun and most helpful for someone starting this design process alone, perhaps for the first time.
Essentially, it focuses on encountering and exploring the world of design. There are two goals here;
- Find out
- Get inspired
Finally! This step is really basic.
Incorporating all of the ideas and suggestions from the prior two stages, we begin designing potential logos.
If you finished the last phase with a few different options, now is the time to narrow it down. Already made your decision? Big! Let’s try it out.
Evaluate your design by asking yourself the following questions;
What is the criteria for a good logo?
A good logo is:
Where would you like to use this logo?
Consider both primary use cases such as websites and social media profiles, and secondary use cases such as printed marketing materials, recruitment, and event banners.
Maintaining the integrity of your brand identity requires quality and consistency. It’s crucial to establish a set of rules and guidelines for how the logo should be used given the variety of locations and users that a brand may appear in.
We did not exaggerate when we said that a logo takes a lot of work to create. Weeks are normally needed for designers to finish all stages. We therefore urge you not to hurry. Do the exercises recommended for each step slowly and deliberately. Your efforts will be seen in the finished item. If you are looking for some expert advice and professional brand development strategies, get in touch with best logo design company.