August 13 , 2020 Posted by admin
As a business, we cannot emphasize the importance of a logo. You already know it. It is the first thing that people notice about you. It is your first impression on people. Your logos say a lot about the company and its values. It can tell powerful stories and hook the crowd or it can be weak and allow the crowd to leave. It can create a lifelong relationship between the business and the consumer. Make it wrong, and it will probably drive your customers away.
If you are thinking about opening your own business, then you need to pay a lot of attention to your logo. It’s a make it or break it situation, yet most businesses don’t tend to understand the gravity of the situation. They think that they can just go online, log on to a DIY logo making tool, and voila! They have a logo. Most of these logos are created with various templates and they look like the thousands of other logos that have been made with the same template. That is why you will find a lot of brands that look and feel like each other. If you really want to create a logo that sets you apart and enables your business to outshine, you have to either create it yourself, if you are a logo or graphic designer. There are other options too. You can do a Google search for a string like ‘best logo designer near me’. You can ask your friends who already have their businesses for recommendations. Or you can work with a freelancer who can make your logo for you.
Whatever the case, a custom logo design can work wonders for you. It can set your business apart from the hundreds of businesses out there that provide the same products or services. Of course, designing a logo is not an easy task. You need a lot of creativity and ingenuity. You need imagination. That is why we have compiled a list of logos to inspire you.
One of the best ways to ensure people remember your brand is to create a unique logo. You can work with the best agency that offers logo design services and ask them for a logo that is like no other.
This Iron Duck Clothing logo does just that. It presents the image of a duck that is made out of a clothes hanger. It is creative and attractive and no one can unseen it once they have seen it. It tells the customers what they sell, which is clothing, and it is a duck made of iron.
Different words have different connotations. They make people remember something specific. The same is the case with images. Different images are powerful enough to evoke some type of emotion or memory in people. Using these images can create a highly attractive and memorable logo.
The people at Data Berry have used this technique to connect with their audience. They use the image in their logo to evoke not only tech but also organic concepts.
Another brilliant way to make your logo stand out is to create two different images in the same space. You can use illusions to do that or use the whitespaces around the image (more on that later). The company Shoot My Dog has this kind of logo. At first, it looks like a man standing with an antique camera (the ones that they used in the early days of photography). But when you look at the image harder, you realize that it also resembles a dog. They have masterfully created two images that both reflect on the company.
Another thing that you can do is to use your logo to talk about the products or services that you provide so the customers have a clear understanding of what it is you do. This is also a great example of using negative space to communicate a clear message. The company Movers have done this by using a hand that seems to be picking up a house. Thus, they are communicating the idea that they are movers. The idea cannot be any simpler.
In the above example, we used an image to talk about what the company did. You can do the same with text. You can write your text in such a way that it creates an image in the viewers’ minds about what you do.
Take this logo of Guitar Studio for example. Although their name is self-explanatory, they have still used the ‘I’ and the ‘S’ in their name to create a guitar. You too can play with fonts and images to create a representation of what you do.
These are not the only logos that used ingenious ways to set themselves apart. We can also talk about the Amazon logo, Apple logo, Coca Cola, and more. There are hundreds of ways that you can create a logo that is unique and beautiful. All you have to do is start experimenting. Look at the tips above and try to incorporate them into your logo and see what comes up.